When a big weekend of hoops comes around, ESPN wants to make sure you are watching.
We developed this "Feast Your Eyes" campaign when Duke, the Lakers, and the Warriors were headlining a stacked day of basketball on ESPN.
I was tasked with all the motion graphics, editing, and producing the :15 commercial spot.
After being presented the end card design, I wanted a way to showcase each games' individual star in a unique way. I played into the "ON" at the end of Zion and LeBron's names and finished with "AND" for Kevin Durant's nickname, KD.
This campaign helped showcase that combo messaging was an effective way of marketing big weekends in programming for ESPN.
The final delivery consisted of a :15 commercial spot, a full screen drop-in, and a slab drop-in.