The 2019-20 College Basketball season was one of the craziest in history. It was defined by major upsets all across the country, including the largest upset in college basketball history when SFA beat Duke in Durham.
To build anticipation for Champ Week, we wanted to lean into the upset storyline by defining the week as "Anything Can Happen". Although the college basketball season was cancelled during Champ Week, this spot made it to air for about a week before it was pulled.
I served as producer, writer, lead editor, and motion graphics designer.