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One of the biggest viral marketing campaigns to take over the internet in 2020, the WNBA "Orange Hoodie" campaign was a massive success to help grow the game of women's basketball.
In order to celebrate the campaign, I was asked to create a short video that would showcase some of the biggest stars wearing the hoodies and helping make an impact for the WNBA. I have always been fascinated by kinetic typography and felt that this was the perfect project to incorporate it. I also wanted the edit to loop seamlessly to help increase watch time and creativity.
