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The UFC has taken a long journey towards reaching the pinnacle of sports. When they signed a massive deal with ESPN, many believe that this is only another step in their trek to the top of the sports world.
We wanted to showcase that odyssey in our launch marketing campaign by focusing around the "Journey".
Partnered with the UFC, we conducted an 11-fighter shoot in Las Vegas, NV that also included the CEO of the UFC himself, Dana White.
I was tasked with editing the commercial spot to promote the very first main card fight on ESPN, Henry Cejudo vs TJ Dillashaw. I also designed and editing the endpage.
Color correction was done by The Mill in NYC.
